Waci’-ci Trading Co.

front page of wacici.com

After opening a shop in the newly constructed Southern Ute Cultural Center & Museum, Waci’-ci Trading Co. approached me with the goal of bringing authentic Native American art and jewelry to the rest of the world.

A warm but muted color scheme, along with the distinctive glyphs of Museo Slab, evokes the landscape of the American Southwest and allow the detail and color of the pieces to shine. Clear calls to action and a robust navigation system make it easy for customers to find exactly what they're looking for, and hosting through Shopify makes it easy to run the shop, too.

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product information page
An image rotator and large, crisp photographs make the craftsmanship of the products obvious.
product listing
Products are arranged in a grid for quick browsing.